Successful Dragon’s Den pitcher Joe Walters (pictured), better known as Texas Joe, has announced the launch of his pop-up Texan barbecue at BrewDog Shoreditch.
The cowboy secured a £50,000 investment from Dragon Peter Jones, although he is no longer involved in company. However, BrewDog co-founder, James Watt, saw the potential in the Texas Joe’s brand and invested.
Now Joe will be cooking up a storm in the East London venue, serving a full range of smokin’ Southern delights, including slow-cooked brisket, beef ribs, chili-dogs and fresh cornbread.
Joe said: ”Since appearing on the show, the response to our Texan jerky has been so phenomenal that we knew we had to expand our offering and bring a little Southern hospitality to London. With our first pop-up barbecue joint we’re giving people a taste of authentic Texan barbecue and we know they are going to love it.
“It’s great to be working with James, someone who is not only a hugely successful businessman but who is also willing to saddle up and pursue a dream without any fear of being bucked. Hosting our first pop-up barbecue at BrewDog Shoreditch was a no-brainer. BrewDog fans know quality when they taste it and we’re sure they will enjoy getting their teeth into our slow cooked meats.”
James Watt added: “BrewDog and Texas Joe’s is a pairing of epic proportions. We both believe in creating big, bold flavours that pack a punch and we are thrilled to host Joe’s first pop-up barbecue in our Shoreditch bar. Drop in and meet the cowboy himself — Texas Joe is the real deal.”
This blog post is no originally by Wobbly Wallet but appeared on Beer Today http://beertoday.co.uk/texan-joe-brewdog-shoreditch-1013/