Celebrity chef Simon Rimmer, who features regularly on Channel 4′s Sunday Brunch, has teamed up with Robinsons to create a new range of beers specifically designed to be paired with food.
The range is being brewed to Simon’s own specifications after a series of beer tastings at the brewery. Simon sampled a range of Robinsons’ ales to shortlist his preferred style of beer, taste and colour before deciding on three distinctive styles to go perfectly with steak, chicken and curry. Simon Rimmer’s trio range will be aimed at men and women, both as purchasers and drinkers, available in bottle only, and on the back of each bottle there will be a recipe to complement each beer.
“Every bloke wants to create his own perfect pint. I’m the luckiest bloke in the world because I get to create three,” said Simon. “Not only can beer be used as a key ingredient in a wide range of recipes, but it is also a great accompaniment to enjoy alongside our favourite dishes, complementing and bringing out the very best flavours in our food as the world’s best wines do. The subtleties of beer are perfect for complex food matching.”
He added: “Robinsons were the ideal partner, being so close to Manchester, of excellent reputation, and most importantly an independent family-run brewery who share my passion for beer and food innovation.”
John Robinson, brand manager at Robinsons Brewery, said: “We are delighted to partner Simon Rimmer – not only does he genuinely enjoy a good pint of cask ale, but his target audience comfortably fit the profile of our core customers. This new range is moving beer into a different arena and for the first time is designed for the consumer to specifically enjoy with food. This is the perfect platform to exhibit our passion for beer and food matching.”
A Beer To Go With Chicken is described as a “vibrant, zesty little number — absolutely bursting with Amarillo citrus hop, ending with a crisp, dry, sweet lemon finish”, while A Beer To Go With Steak is “a big intense beer, hand crafted to heighten the finest flavours of a big juicy steak. This rich ruby red ale is jam packed with toffee and roasted biscuity malts, adding a depth of flavour that will leave you (and your guests) wanting more”. Tasting notes for A Beer To Go With Curry are: “A unique craft lager brewed with rice and a fab mix of Stellar and Cascade hops, crisp and clean with hints of lemon grass and lime which has been perfectly created by Simon to cut through chilli heat and experience a smooth and tasty lemony aromatic finish.”
This blog post is not by Wobbly Wallet but originally appeared on Beer Today: http://beertoday.co.uk/?p=12391