Left to right, Alan Lawrence (International Drinks Agency), Jo Theakston (Black Sheep Brewery) and Christian Liess (Dinkelacker Schwaben Brau) raise a glass of the new Pilsner
Black Sheep Brewery has added a new Pilsner to its range of brands on offer for trade customers and celebrated the move with a special German-themed party for customers.
The brewery is working with Grapevine wholesale, which is the main distributor in the north of England for Meister Pils, a premium Pilsner from Dinkelacker Schwaben Bräu, in Stuttgart. Brewed from an old recipe, Meister Pils is sparkling, smooth Pilsner with a hoppy flavour and an ABV of 4.9%.
Guests from the trade enjoyed a taste of Meister Pils in the visitor centre at Black Sheep, which was decked out in German flags, while German inspired canapés were served and music from the beer’s country of origin helped them to get into the spirit.
Jo Theakston, sales and marketing director at the Black Sheep Brewery, said: “Meister Pils is a great new addition to the Black Sheep Brewery’s range for trade clients. We endeavour to give our customers a fantastic range of products, including both our own beers and a high quality selection of complementary drinks, allowing them to stock their bar from one place.”
This blog post is not by Wobbly Wallet but originally appeared on Beer Today: http://beertoday.co.uk/?p=12328