Robinsons Brewery has teamed up with British rock legends Iron Maiden to launch a new beer called Trooper.
Bruce Dickinson (pictured right), Iron Maiden’s lead vocalist, loves his real ale, it turns out, and he played a major role in developing the beer, with several visits to the brewery. Dickinson’s on-stage Union Jack flag-waving military character is an iconic element of the band’s live concerts and The Trooper, written by bassist Steve Harris, is one of Iron Maiden’s most popular songs.
Iron Maiden, who continue their Maiden England World Tour this summer have been at the forefront of heavy rock worldwide for more than three decades. They are one of Britain’s most influential and revered bands, with close to 90 million album sales, more than 2,000 live performances in 58 countries and 15 studio albums. Their most recent — The Final Frontier — is their biggest ever chart success reaching the number one spot in more than 28 countries.
“Not only do Iron Maiden genuinely enjoy a good pint of cask ale, but so do many of their fans — and they have an important part to play in our customer base,” said a spokesperson for Robinsons. “Authentic collaborations such as this are invaluable not only to our company but to the industry as a whole, because it shows that the world of real ale is more than just manufacturing, it is liquid artistry by the people who brew it and for the people who drink it.”
For more than 30 years, Eddie, the band’s instantly-recognisable mascot, has adorned every album cover, T-shirt and poster so it is fitting that he will now adorn the cask pumpclip and take centre stage on the bottle label of Trooper.
Fans of both Iron Maiden and Robinsons real ale can sign up to the holding page to get updates on Trooper Premium British Beer from www.ironmaidenbeer.com where bottles will be available to purchase by both UK and overseas customers from May 2013. The complete Iron Maiden Beer website will be live from the beginning of April onwards.
Taking its name from the Maiden song inspired by Tennyson’s Charge of the Brigade, Trooper has malt flavours and citric notes from a blend of Bobec, Goldings and Cascade hops, which dominate this deep golden ale with a subtle hint of lemon. It has an ABV of 4.8% in cask and 4.7% in bottle.
This blog post is not by Wobbly Wallet but originally appeared on Beer Today: http://beertoday.co.uk/?p=12757