City of Ale organisers in Norwich have been awarded a grant of more than £5,000 by Norwich Business Improvement District (BID) to promote this year’s event to a national audience of beer lovers.
Full-page advertisements will be taken in 14 CAMRA regional publications in locations including London, Sheffield, Nottingham, Leeds and Derby, plus CAMRA’s April edition of What’s Brewing.
“This is a fantastic opportunity to get the good news about Norwich City of Ale out to a key stakeholder community — over a quarter of a million CAMRA members and real ale lovers,” said Dawn Leeder, co-chair of the event.
“We’re delighted that Norwich BID has seen fit to grant us this funding and we will use it to attract new footfall into Norwich pubs and other outlets throughout the fine city and to further strengthen Norwich’s reputation as the UK City of Ale.”
Stefan Gurney, executive director of Norwich BID, added: “Norwich City of Ale, now in its third year, helps to promote the celebration of city ubs, local breweries and real ale throughout Norwich city centre, which slots very well into the major festivals in the city.
“This festival helps the leisure sector increase customer and visitor numbers whilst growing the overall vibrancy of the city as a destination and keeping Norwich as the nationally recognised city of ale.”
Norwich City of Ale runs from May 23 to June 2 and is a city-wide celebration of local pubs serving local real ales made by local brewers. Last year 45 pubs and 35 breweries took part and organisers are hoping it will be even bigger and better this year.
• The next open meeting to discuss the plans is on Monday (Fenruary 25) at 10am at the Red Lion, Bishopgate — all are welcome.
This blog post is not by Wobbly Wallet but originally appeared on Beer Today: http://beertoday.co.uk/?p=12493
